To provide a powder suitable for applications such as additives and pigments.SOLUTION: A white pigment for cosmetics, comprising a titanium phosphate powder of the present invention, the titanium phosphate powder comprising plate-shaped crystalline particles of titanium phosphate, wherein, an aspect ratio, which is a value obtained by dividing an average primary particle diameter of the plate-shaped crystalline particles by the average thickness, is 5 or more.SELECTED DRAWING: Figure 6【課題】添加剤や顔料などの用途に好適な粉体を提供する。【解決手段】本発明のリン酸チタン粉体からなる化粧料用白色顔料は、リン酸チタンの板状結晶粒子からなるリン酸チタン粉体であって、板状結晶粒子の平均一次粒子径を平均厚さで除した値であるアスペクト比が５以上である。【選択図】図６
