An endotracheal tube is introduced into the trachea using a video introducer in the form of a bendable rod having a camera and light source at one end and connected to a display monitor via a cable and connector at the other end. The introducer is initially inserted to the trachea carrying a guide sleeve extending along its outside. When correctly inserted, the video introducer is removed by pulling rearwardly to leave the guide sleeve in position. The endotracheal tube is then slid into position along the guide sleeve, following which the guide sleeve is removed to leave the endotracheal tube in position. The guide sleeve could be stiffened after removing the video introducer and before inserting the tube by inserting a stylet or filling the sleeve with a substance.