An approach is provided for recognizing one or more people from media content and determining if the one or more people are associated with a social networking service. A request is received from a user equipment specifying a media content. Electronically processing of the media content to recognize one or more people is initiated. It is determined whether the one or more people are associated with a member account of a social networking service. A prompting of the user is initiated with an option based on the determination.
