A bait cutting and crab measuring apparatus that combines a bait cutting device with a crab measuring device. The apparatus includes a bait-cutting channel and a crab-measuring panel. The bait-cutting channel includes first wall, a second wall, a base panel, a first plurality of segment cuts, and a second plurality of segment cuts. The crab-measuring panel can be used to visually and standardly measure various types and sizes of crabs. The first wall and the second wall can be used as a protective handle from the claws of crabs when measuring a crab with the crab-measuring panel. The base panel provides a platform for the bait that is placed inside the bait-cutting channel. The first plurality of segment cuts and the second plurality of segment cuts allow the user to cut the bait inside the bait cutting channel at an angle allowing the bait to spin when on a hook.