Disclosed is an air purification system (10) comprising an air purifier apparatus (50) for removing a pollutant from air, a sensor (21, 23) for sensing a concentration of the air pollutant and a scent release apparatus (40) responsive to a scent release signal, wherein the air purification system further comprises a processor (31) adapted to monitor the pollutant concentration from sensor data received from the sensor and to generate the scent release signal upon the monitored pollutant concentration falling below a defined threshold. Also disclosed is a method of generating a scented atmosphere in a room housing an air purification apparatus (50) for removing a pollutant from the air in the room.