The lighted tip fishing pole apparatus provides a lighted tip pole with intensity adjustment of the lighted tip as well as on/off control. The apparatus is electrically efficient in order to extend battery life, thereby enabling extended use. The apparatus ensures against electrical failure of the lighted tip and related electrical connections by virtue of rod insulation, coiled wiring, straight wiring where needed, and positive, sealed connections and circuitry. The pole offers the same flexibility, threaded reel attachments, cushioned handle, eyelets, and cushioned grip fishermen require. The apparatus enables a fisherman to notice rod dip when a bite occurs, and thereby react, as opposed to an inability to do so in no light and low light conditions. With only the tip lighted, visibility of rod tip action is magnified. The further advantage of tip light intensity adjustment allows a fisherman to adjust to various light conditions.