Cosmetic formulation comprises at least a carotenoid, which exists as phytoene and/or phytofluene in nanomicelle form. An independent claim is included for a process for preparing the formulation comprising providing a mixture of at least a polyol comprising phospholipid and fatty component and the colorless carotenoid, dispersing the mixture by stirring and further processing the mixture by high-pressure homogenization to a transparent mixture.