The present invention relates to a method of producing a coherent growthsubstrate product formed of man-made vitreousfibres (MMVF), comprising the steps of (i) providing MMVF; (ii) providing anuncured binder composition; (iii) providing an additive;(iv) forming a mixture of the MMVF, the uncured binder composition and theadditive; (v) curing the uncured binder composition in themixture to form the coherent growth substrate product; wherein the uncuredbinder composition comprises at least one hydrocolloid;and wherein the additive is a micro-organism, fungus, biologically-activeadditive or combination thereof.