A bottle holder for attachment to a baby bottle including a frame having an opening for placement around the neck of the baby bottle and a cover configured to attach the frame to the bottle is provided. The frame has at least 2 handles positioned on opposite sides and extending outwardly away from the frame. The frame includes a flexible material and the opening of the frame widens when the first and second handles are squeezed inwardly towards one another in order to allow the neck of the baby bottle to be inserted into the opening of the frame.