The invention provides a system and method system for measuring agricultural parameters, for example the quantity of an agricultural product such as grass. The system comprising means for triggering a measurement of data and repeating the measurement at a plurality of locations over an area means for communicating the measurement data to a processing means and means for calculating the quantity of agricultural product for the area using the processing means. The invention solves a problem of how to effectively and simply measure an agricultural product, such as grass, and provides a benefit by allowing the farmer to quickly and accurately measure their grass in a particular field or area.
