A direct drive seed metering device for a row crop sowing machine with a seed metering disc rotatable about a central shaft having a plurality of seed capturing and retaining holes for capturing and retaining the seeds and laying them in a controlled manner in a furrow. The seed disc has a flexible sealing member attached to an inner wall of the housing and sealingly pressed against a face of the metering disc thereby forming a vacuum chamber by a the vacuum generator that lowers the air pressure on a face of the metering disc so as to capture and retain the seeds. The vacuum chamber is created by the vacuum generator being fluidly connected to the chamber through a hollow shaft of a drive motor and through a perforated hollow hub.
