PROBLEM TO BE SOLVED: To provide a method for imparting or improving a sweet fruit juice feeling of a tangerine, and a composition for improving the fruit juice feeling of a tangerine.SOLUTION: A sweet fruit juice feeling like a tangerine of a perfume or a food and drink can be improved, and palatability thereof can be heightened by a fruit juice feeling improver of a tangerine perfume or a tangerine flavor food and drink comprising one or more kinds selected from &bgr-ionone, methyl salicylate, 1-p-menthene-9-ol, 1-p-menthene-9-yl acetate, sabinene and p-cymene.