An ultrasound diagnosis apparatus according to an embodiment includes a receiving unit and a changing unit. The receiving unit outputs an ultrasound received signal. The changing unit obtains, in accordance with a change in a spatial frequency of ultrasound image data subject to an imaging processing, a group of parameters related to a frequency characteristic of an imaging received signal that is output by the receiving unit as the ultrasound received signal to be used in the imaging processing and changes a center frequency and a frequency band to be used in the imaging processing performed on the imaging received signal, on a basis of the obtained group of parameters.
