PROBLEM TO BE SOLVED: To provide an advertising body that has a lightweight and simple structure without providing a medium on a wall surface to improve the durability.SOLUTION: An advertising body includes a decoration plate 2, an advertisement unit 3 provided on the decoration plate, creeping plants 4 covering portions of the decoration plate excluding the advertisement unit, and a cultivation tank 5 that is disposed in the vicinity of the decoration plate excluding the advertisement unit and stores a medium for hydroponics of the creeping plants.COPYRIGHT: (C)2012,JPO&INPIT【課題】壁面に培地を備えず軽量且つ簡易な構成とでき、耐久性の向上を図ることが可能な広告体を提供する。【解決手段】装飾板2と、装飾板に備えられる広告部3と、装飾板の広告部を除く部分を覆うつる性植物4と、装飾板の広告部を除く近傍に配置され、つる性植物を水耕栽培するための培地が収容される栽培槽5と、を備えた広告体。【選択図】図1A