An inline bladed weighted fishing lure is disclosed in which the blade is designed to oscillate side-to-side during retrieval and is loosely, but securely affixed to a frame. The frame includes an inferior portion that is securely connected to a weighted body and also includes features for attachment of a fishing line and facile blade assembly. The attachment feature, weight and rearward parts of the lure being disposed substatially inline to provide assurance against bending forces which would otherwise tend to detune lure operation.