Process for making up an area of human keratin materials using a makeup device having a transfer surface and a coat of at least one cosmetic colouring ink borne by the transfer surface and obtained by printing using at least one digital printer, the colouring ink being intended to be applied to the keratin materials. The process includes the following steps: forming a base coating by applying at least one cosmetic composition comprising an oil onto the area of the keratin materials to be made up, and producing a pattern on the area of the keratin materials by placing the coat of cosmetic ink in contact with the base coating present on the area to be made up so as to transfer the coat of cosmetic ink onto the keratin materials.
