A vertically moving pet bowl apparatus has a vertical tower having a first support column and a second support column. A movable tray may be secured to and located between the first and second support column. The movable tray has a plurality of openings for receiving at least one pet food bowl and/or a water bowl. The movable tray moves vertically between the first and the second support columns so that a user can access the movable tray in the up position and then lower the movable tray to the lower position wherein the pet may gain access. The apparatus allows the user to avoid bending down to provide food/water to the pet and instead allows a user to deliver food and water to the pet from an upright standing position. A top console controls the movement of the movable tray in the up and down position.