The invention relates to a pet food, in particular to a novel branded pet food. The pet food is prepared by the following steps: finishing a fresh meat raw material chopping the finished meat raw material into meat paste uniformly mixing all ingredients and the meat paste raw material in sequence to serve as an initial material forming the initial material manually or with a forming machine steaming in a boiled water state cooling and then coating in prepared feed liquor drying until the moisture content is 22+/−2 percent branding on the upper surfaces or on the upper and lower surfaces cutting into products of a certain shape to obtain the novel branded pet food. The novel branded pet food provided by the invention is rational in technology and formula, and has excellent color, taste and texture on the basis of guaranteeing balanced nutrition of the product the finished product has the color and the smoky incense of roast meat and moderate texture and is non-sticking the coating and the brands make that the products have novel and unique appearances and strong visual impact, and overcome the defects of the conventional pet foods in the aspect.
