PROBLEM TO BE SOLVED: To provide an involucrin expression promoter capable of promoting expression of involucrin, a horny layer formation promoter, a humectant, a hair waving agent and a skin care external preparation.SOLUTION: In an involucrin expression promotor, a horny layer formation promoter, a humectant, a hair waving agent and a skin care external preparation, Veronica didyma var. lilacina or an extract therefrom is used as an active ingredient.COPYRIGHT: (C)2013,JPO&INPIT【課題】インボルクリンの発現を促進するインボルクリン発現促進剤、角層形成促進剤、保湿剤、毛髪ウェーブ化剤、皮膚外用剤の提供。【解決手段】イヌノフグリ又はその抽出物を有効成分とするインボルクリン発現促進剤、角層形成促進剤、保湿剤、毛髪ウェーブ化剤、皮膚外用剤。【選択図】なし