A snag resistant fish hook system. The system (11) having hooks (105A, 105B), an elastic band (110), a connector portion (115) having an eyelet (115A), and a post (125). Each hook has a tab (116), an eyelet (118), and a notch (117). The post fits into the eyelets and secures the hooks and the connector portion together, with at least one of the hooks being rotatable on the post. The elastic band fits around the hooks and into the notches and holds the hooks in a first, retracted, snag-resistant position wherein the tabs contact each other. Upon the application of sufficient force, such as a fish biting a lure in which the fish hook system is employed, the tabs will slip past each other and the elastic band will urge the hooks into a second, deployed position.
