An ultrasonic diagnostic apparatus according to an embodiment includes a display unit, an image generator, an acquiring unit, a rendering processor, and a controller. The display unit displays a stereoscopic image by displaying a parallax image group. The image generator generates an ultrasound image based on reflection waves received by an ultrasound probe held against a subject. The acquiring unit acquires three-dimensional position information of the ultrasound probe of when an ultrasound image is captured. The rendering processor generates a probe image group for allowing the ultrasound probe to be virtually perceived as a stereoscopic image based on the three-dimensional position information. The controller controls to display a characterizing image depicting a characteristic of a condition under which the ultrasound image is captured and the probe image group onto the display unit in a positional relationship based on the three-dimensional position information.