The disclosure discloses an electronic cigarette atomizer and an electronic cigarette, including an outer casing, wherein the outer casing is provided inside with an atomization cavity, a gas outlet is provided at a top end of the atomization cavity, a gas inlet is provided at a bottom end of the atomization cavity, the atomization cavity is provided inside with an atomization assembly, and the atomization assembly includes an oil guiding cotton swab, an electric heating wire wound around outer periphery of the oil guiding cotton swab, and an oil guiding cotton cloth layer covering the top of the oil guiding cotton swab.