An ultrasound diagnosis apparatus according to an embodiment includes processing circuitry. The processing circuitry is configured to sequentially obtain eigenvalues of a correlation matrix of a scan range, the correlation matrix being obtained from a data sequence of reflected-wave data in mutually the same position acquired by performing an ultrasound scan on the scan range formed with a plurality of scanning lines. The processing circuitry is configured to determine a filter coefficient to be applied to a Moving Target Indicator (MTI) filter, on a basis of the plurality of eigenvalues obtained at mutually-different points in time.
