A rotary auger fishing pole holder for removably holding a handle of a fishing pole or fishing rod in an upright position on the ground. The stand includes an upright rod with a helical coil or flights forming an auger base having a point at the lower distal end to be fixedly and removably screwed into the ground to support the stand in an upright position. The top end of the rod forming the stand body includes a ring or loop for insertion of a proximate end of a fishing rod there thorough and a cup spaced apart from and in alignment with the ring to support a distal end of the pole or rod handle therein. The cup is disposed above a portion of the elongated rod forming an integral S-shaped loop defining a handle for rotating the auger into the ground.
