A multi-action fishing lure includes a buoyant head section, a tail section, a joint, and a lip. The head section includes a front surface and an opposing rear surface. The tail section includes a lip that protrudes from a forward region of the tail section. The front surface includes a recessed region, and also includes a line connection device extending from the recessed region. A joint flexibly couples the head section to the tail section. The fishing lure can be retrieved to generate multiple different actions.