According to one embodiment, an ultrasonic diagnosis apparatus is configured as follows. Namely, the apparatus includes a first unit configured to generate a first transmission wave for acquisition of a first image with a higher priority on sensitivity than on resolution, a second unit configured to generate a second transmission wave for acquisition of a second image with a higher priority on resolution than on sensitivity, an analysis unit configured to perform multiresolution analysis based on predetermined transform processing on the first image and the second image, a filter unit configured to perform predetermined filter operation for corresponding coefficients of the first image and the second image for each coefficient of each resolution acquired by the analysis unit, and an inverse transform unit configured to generate a composite image of the first image and the second image by performing inverse transform processing of transform processing by the analysis unit.
