The present invention also in the high turbidity water, easy target fish bite, providing a lure that can achieve excellent fishing. The apparatus includes a lure body 2, a movable member 3 that can move in a direction different from the traveling direction A of the lure body 2, and has a hook 4, a. The movable member 3 and the hook 4 are respectively attached to the lure body 2. The movable member 3 includes a resin molded article having a colored portion 31, the movable member 3 and when it is closest to cause the hook 4, the most movable member 3 of the surface portion closest to the hook 4 of the movable member 3 hook 4 straight-line distance of the surface portion close to the so as to be 0mm~20mm, and the movable member 3 and hook 4 I have attached respectively to the lure body 2. .BACKGROUND【課題】濁度の高い水中においても、対象魚が食いつき易く、優れた釣果を達成できるルアーを提供する。【解決手段】ルアー本体2と、ルアー本体2の進行方向Aとは異なる方向に動くことのできる可動部材3と、釣り針4と、を有している。可動部材3と釣り針4は、ルアー本体2にそれぞれ取り付けられている。可動部材3は、着色部31を有する樹脂成形品を有し、可動部材3と釣り針4を最も近接させたときに、可動部材3の最も釣り針4に近い表面部と釣り針4の最も可動部材3に近い表面部の直線距離が0mm~20mmとなるように、可動部材3と釣り針4とがルアー本体2にそれぞれ取り付けられている。【選択図】図1