An image measuring apparatus includes: an image acquiring section which images an object to generate input image data an image processing section which performs image processing on the input image data to generate two output image data a display which displays display image data corresponding to one of the output image data generated by the image processing section for an input of at least one measurement point an input unit which inputs a measurement operation on the display image data as a reference and a measurement section which performs measurement based on another output image data for which image processing by the image acquiring section is different from that for the display image data based on the measurement operation on the input unit.