PROBLEM TO BE SOLVED: To provide foam-promoting agents which, by adding a surfactant as a substrate, improve the touch at the time of shampooing and increase the foamability of the surfactant.SOLUTION: A foam promoting agent contains acyl hydroxyethyl β-alanine salt represented by formula (1) as an active ingredient. The foam promoting agent gives excellent smoothness without the tangle of the hair at the time of shampooing in sufficiently foaming state, and excellent smoothness of finger combing without the friction of the hair at the time of rinsing foam (RCO is a saturated fatty acid residue of C8 to 14 and M is an alkali metal atom, alkanolamine, or ammonium).SELECTED DRAWING: NoneCOPYRIGHT: (C)2018,JPO&INPIT【課題】基材となる界面活性剤に添加することにより、洗髪時の感触を改善するとともに、界面活性剤が有する起泡性を向上させる起泡促進剤の提供。【解決手段】式(1)で表されるアシルヒドロキシエチル―β―アラニン塩を有効成分として含有する起泡促進剤。充分に泡立った状態での洗髪時に髪が絡まない優れた滑り性、泡のすすぎ時に髪がきしまない良好な指通り性を与える起泡促進剤。(RCOはC8~14の飽和脂肪酸残基;Mはアルカリ金属原子、アルカノールアミン又はアンモニウム)【選択図】なし