A method of transferring an edible image to a substrate includes mounting a printing plate having an image to a roller; depositing an edible adhesive on the image; transferring the edible adhesive to a substrate; and depositing an edible coating on the adhesive coated substrate thereby transferring a mirror copy of the image onto the substrate. The method may further include placing the edible image in contact with foodstuff and applying pressure or a vacuum to transfer the edible image to the foodstuff. The edible image can be placed onto a foodstuff and light pressure or vacuum can be applied to transfer the image. The foodstuff can be held under pressure or vacuum until the image has transferred.