An ultrasonic diagnostic apparatus that can display various information obtained by acquiring an elasticity image in association with the elasticity image or a biometric simulation image is implemented. The ultrasonic diagnostic apparatus 1 of this invention generates an elasticity image representing hardness or softness of a tissue at a cross-sectional site on the basis of a pair of RF signal frame data which are obtained by transmitting/receiving ultrasonic wave to/from an object 10 and different in acquisition time, and also generates a biometric simulation image 85 simulating the object. Display control means displays on a display unit an elasticity mark 101 gradated in accordance with hardness or softness of a tissue of interest (tumor) in a set area of an acquired elasticity image on a real-time basis or after the elasticity mark 101 is temporarily recorded in a memory while superimposing the elasticity mark 101 at a position on the biometric simulation image 85 at which the elasticity image is acquired.
