PROBLEM TO BE SOLVED: To provide a fishing lure for realizing smooth and effective movement operations of a weight.SOLUTION: A lure body 11 is equipped near its tip with a lip 21 properly inclined down forward. The lure body 11 is equipped in its hollow inside with a guide shaft 22 from the vicinity of the front portion to the rear portion, and a linear bush 23 mounted on the guide shaft 22 is enabled to slide back and forth along the guide shaft 22. The linear bush 23 is magnetically held on a magnet 29 arranged near the front end of the guide shaft 22.SELECTED DRAWING: Figure 1