PROBLEM TO BE SOLVED: To provide a TRPV3 activating agent for imparting warm feeling to cosmetics, pharmaceuticals or compositions for oral cavity application.SOLUTION: The TRPV3 activating agent contains an extract of a plant of genus Curcuma as an active component. Preferably, the plant of genus Curcuma of the TRPV3 activating agent is one or more plants selected from among Curcuma xanthorrhiza, Curcuma zedoaria, Curcuma aromatica and Curcuma longa.