A lure of the present invention has a hollow portion 2 therein, the body 3 being made of a translucent material. A body inner wall surface forming the hollow portion 2 has a polyhedral structure including a first plane 61 and a second plane 62 connected to the first plane 61, and a multilayer colored region 7 including a first colored portion 71 and a second colored portion 72 stacked on the first colored portion 71, the second colored portion 72 having a color that is different from that of the first colored portion 71, is provided on the first plane 61 or a body outer wall surface corresponding to the first plane 61. The lure of the present invention varies in color depending on the viewing direction.
