An ultrasonic diagnosis apparatus includes a frame data generation device configured to generate a frame data of a blood flow image based on echo signals obtained by transmissions and receptions of ultrasonic waves on a same acoustic ray, a processed frame data generation device configured to generate a processed frame data using current data excluding an error data having a higher brightness, a faster blood speed, or a higher blood flow power than a brightness, a blood speed, or a blood flow power of standard data within pixel data corresponding to each other in a plurality of frame data at different time phases, and an image display control device configured to display a blood flow image based on the processed framed data.