A method of forming a fishing lure resembling a snake such that the snake exhibits incredible lifelike action when pulled from a head of the lure through the water is disclosed. The method of forming the fishing lure may include forming the lure from a mold having at least one cavity forming a tube with a longitudinal axis curved in a spiral shape. When the lure is pulled from the mold after curing, the lure will extend generally along a linear longitudinal axis. However, because the snake lure was formed in a spiral shape, the lure has a much greater lifelike action than conventional artificial snakes that are formed with a linear cavity in a mold, such as within a mold having a linear, such as straight, longitudinal axis.
