A device is presented to aid in endotracheal intubation which eases insertion of the endotracheal tube. The insertion device is preferably pre-assembled with a standard endotracheal tube, and the assembly is inserted into the patients airway, stopping at the esophagus. The endotracheal tube is then advanced to its usual position, and then the insertion device is removed. Easy removal of the insertion device is facilitated by direct access to the endotracheal tube along the anterior side of the insertion device.