An air freshener includes a capsule having a permeable membrane extending across and covering a cavity, and a front surface. A fragrant material is disposed in the cavity of the vessel and is visible through a capsule wall. The fragrant material includes a scent permeating the permeable membrane. A recess is formed in the front surface of the vessel. An insert is coupled in the recess of the front surface with the insert carried directly by the capsule. Indicia is carried by the insert or the recess of the front surface. The air freshener has means for mounting the capsule.
