A lever sound generating device (45) is constructed to generate a sound in response to rotation of a drag adjusting lever (2) mounted to an outer peripheral surface of a boss (34) formed on a reel unit (1) of a dual-bearing reel. The sound generating device (45) comprises a sound generating member (70) and a striker mechanism (71). The sound generating member (70) includes a truncated cone-shaped member (70a) with an undulated surface (70b). The sound generating member (70) is mounted to the boss (34) and restricted from rotating and moving in an axially inward direction. The striker mechanism (71) is mounted to the drag adjusting lever (2) and arranged to repeatedly contact the undulated surface (70b) when the drag adjusting lever (2) is rotated about the spool shaft (5).