The present invention provides a water-in-oil emulsion cosmetic that is excellent in the resilient and supple (in other words, firm and tensional) feels and also excellent in the moisturizing effect and feeling in use.The water-in-oil emulsion cosmetic of the present invention is characterized by comprising the following (A) to (D):(A) 0.5 to 10 mass % of hydrogenated polyisobutene(B) an oil containing (b1)(b1) a volatile oil of low compatibility with (A)(C) an emulsifying agentand (D) 60 to 90 mass % of an aqueous component,wherein the percentage of component (bl) is 45 to 85% with respect to component (A) and component (B).
