Provided are an elasticity evaluation apparatus, an elasticity evaluation method, and a non-transitory computer readable recording medium storing an elasticity evaluation program capable of easily evaluating elasticity of the skin with high accuracy. A skin index calculation part calculates existing amount of gloss portions of a skin in a captured image and existing amount of wrinkle portions of the skin in the captured image as skin evaluation indexes, and an elasticity evaluation part evaluates elasticity of a facial skin of a test subject on the basis of the skin evaluation indexes calculated by the skin index calculation part.
