An apparatus and a method for recognizing a persons gaze are disclosed, where the apparatus includes a main body, an eye-movement detector, a data generator and a transmitter, where the main body has the specific area. The eye-movement detector can detect whether a gaze is fixed on the specific area. The data generator can generate gaze data when the gaze is fixed on the specific area. The transmitter can transmit the gaze data to terminal equipment, so that the terminal equipment can receive information that the gaze is fixed on the specific area based on the gaze data, so that the terminal equipment can provide a prompt based on the gaze data.