Provided is an ultrasound imaging apparatus capable of enhancing the diagnosis efficiency of an object by learning an area used for a diagnosis of an object and providing information about the area at a later time, and a method of controlling the same, the ultrasound imaging apparatus including an output: a probe; a sensor configured to acquire position information of the probe; a storage configured to store a model of an object that is derived in advance; and a controller configured to determine an area of the model corresponding to a position of the probe when acquiring an ultrasound image of the object, determine a diagnosis area used for diagnosis of the object among the scan areas on the basis of at least one of a quality parameter of the ultrasound image or the position information of the probe, and output the scan area and the diagnosis area to correspond to the model on the output.