A method for selectively applying a reflectance modifying agent (RMA) to an area of skin, the method comprising receiving an image of the area of skin, identifying, using the image, a nominated point within the area of skin, determining an actual reflectance of the nominated point, applying an edge protection technique based on the image to generate one or more outputs, determining a desired reflectance of the nominated point based on the one or more outputs, calculating an amount of RMA to be applied based on the output, and determining whether to apply the RMA to the area of skin based on the amount of RMA.