Product holder for a rotating cultivation of crops including potted plants, which holder is provided with:a platform that is executed predominantly flat for supporting the crops,running wheels and/or guide wheels that are attached to the bottom side of the platform for allowing the holder to be rotated through a greenhouse in a manner that may or may not be automated,wherein the platform has a largest dimension in a longitudinal direction that is oriented transverse to the driving direction of the wheels and, considered in the driving direction, is bounded by a longitudinal side, wherein the platform comprises self-supporting, rigidity enhancing means extending in the longitudinal direction for providing sturdiness and flatness to the platform and the entire holder,wherein an impact absorbing means extends from the rigidity enhancing means for absorbing force resulting from the impact the product holder is subjected to when the impact absorbing means hits an obstacle.
