According to one embodiment, a nuclear medicine diagnostic apparatus includes a counting unit, a region of interest setting unit, a normalization unit, and an image generation unit. The counting unit counts radiation emitted from radioisotopes in an imaging region of an object. The ROI setting unit sets a region of interest (ROI) in the imaging region. The normalization unit determines association between count values and pixel values of display pixels for the ROI in accordance with a distribution of the count values of the display pixels corresponding to the ROI. The image generation unit generates an image of the ROI based on the association between the count values and the pixel values for the ROI.