An apparatus includes a baby bottle holder configured to support a baby bottle at a deployed position located proximate to a baby. The baby is able to reach the baby bottle in the deployed position. The baby is received and positioned in a movable baby carriage. The movable baby carriage has a carriage handle. The baby bottle holder is also configured to selectively attach to, and detach from, the carriage handle of the movable baby carriage at a storage position. The baby bottle holder, in use, remains positioned away from the reach of the baby who is positioned in the movable baby carriage once the baby bottle holder is selectively attached to the carriage handle of the movable baby carriage at the storage position.