A beating apparatus (10), particularly for beating olives and the like, comprising - a supporting body (11), to which at least one oscillating sector (12a, 12b) provided with beating rods (13) is pivoted, - at least one linkage (14a, 14b), which functionally connects a crank element (15) to the oscillating sector (12a, 12b) to impart thereto, during use, an oscillating motion, the crank element (15) being connected, by means of a mechanical transmission (16), to a universal connector (17) for mating with a provided complementary connection part (18), which is connected to an actuation motor (19).