A ophthalmic apparatus includes: an imaging unit configured to obtain, through a photographing optical system, an image of an eye to be examined which is illuminated with illumination light from an observation light source of an illumination optical system； a display unit configured to display the image obtained by the imaging unit； and an image processing unit configured to display an image of the eye on the display unit at a display magnification corresponding to an observation portion of the eye or a display magnification corresponding to operation of the imaging unit.
