Disclosed is a paw insertion device. In one embodiment, the device includes two pivotally interconnected arms. Each of the arm can include a paw insertion guide at a distal end. The insertion guides are designed to be inserted into an article of animal footwear. The opposite grip ends of the arms can then be brought together to spread apart the insertion guide and permit the animal paw to be easily positioned within the footwear. A lock subassembly is also included for permitting the insertion device to be locked in the opened position.